In 2019, the number of Zuni Theatre tickets sold online exceeded the number of tickets sold at the counter for the first time. According to a survey conducted by the Census and Statistics Department in 2018, about 400,000 people had purchased movie, concerts or theatre tickets online within six months, an increase of about 100,000 from 2007. The survey also showed that smartphone penetration increased from 85.8% in 2016 to 89.9% in 2018. The popularity of smartphones has made online shopping more popular, Online shopping is not restricted by space, customers can open their mobile phones anytime, anywhere, and then buy any product they want.
Ticketing service of cultural and artistic events in the performing venues of the Leisure and Cultural Services Department (LCSD) has been outsourced to Cityline since 2006. However, some audience members are dissatisfied with this ticketing system “URBTIX”, which discourages them from buying tickets online.